- Segregated the proper ratio of keywords to the ad-copies
- Updated ad-copies & Extensions in regular interval of time in order to increase the interaction rate & Relevant Traffic respectively
- Done proper bid adjustment in order to increase the Conversions
Low Volume Conversion: The Searching Souls is a Haridwar based adventure travel company that delivers a comprehensive range of experiential learning based travels & treks. Low number of Conversion was one of the
High Cost/Conversion: Quality traffic & Costly Conversion cost was the 2nd major problem when we took over the work.
Low Interaction Rate: “Interaction rate” measures how often people interact with your ad after it’s shown to them. It was the another problem client was facing.